Oneweb, the philosophy

If you’ve read I’ve ever written on Twitter, or ever met me, you’ll know I bang on about the whole ‘Oneweb’ thing a lot, but what does it really mean?

Brad Frost eloquently summarised his approach to content in his article on Content Parity, with the simple line 'give people what they ask for'. They didn't come for dancing paperclips or to marvel at your enormous company logo (shudder), they came for your content.

Let’s remove the barriers we used to place between visitors and content. Let’s build sites for real people, not search engines, and let’s ensure they work on any device our visitors may choose. Let’s start today!